Missfits Workout is a dance-based exercise group for those who don’t feel ‘at home’ in the gym!
Missfits Workout is a body-positive, community based, exercise class for adults. To help Improve their well being through the enjoyment of exercise run by Becky Scott.
Becky wanted a new cohesive brand identity for Missfits Workout, so after a chat she decided to invest in my brand identity package which includes a full brand design along with matching print collateral and a full social media kit for launch.
Missfits Workout is a modern dance based exercise class which also helps with Confidence-building & well-being.
Becky Scott is a plus sized fitness trainer and her classes are 100% Body-positive. She supports ‘health at every size’ and to challenge the typical fitness stereotype to be more inclusive of all body shapes. To help others enjoy moving their bodies with more confidence. Designed for adults – typically plus sized – who do not feel at home in a traditional gym setting.
Becky draws people to Missfits Workout because of her positive personality, friendly & safe space and being a true & honest body positive fitness class. I wanted to design a identity which was empowering, vibrant & fun appealing to her ideal audience.