Mathew Kendall is a wedding photographer.
He was very certain from our first meeting that he did not want his Identity to be a 'typical' wedding photographer logo. So I took a different approach away from any camera or ring icons. Instead I developed his Logo around his Initials. Developing a strong M K for his mark, teamed with a clean sans serif font. The mark can be used alone or with the text. The colour scheme uses a gold & grey combination or can be used in B&W.