Looking for a unique and creative design for your product line?
Packaging is used to store, protect, transport, dispense and distinguish your product in the marketplace. It informs the buyer about the product but also associates the product as being part of your brand.
Packaging design works with your branding to create a product enhancing experience. Whether you need a design for your skin care products, a new subscription box or packaging for food & beverage, great packaging design instantly gives products a more high-end feel, making them more appealing to your customer.
It’s often also worth thinking about the type of packaging you are using and the impact it has on the environment. As many consumers are becoming more eco-conscious, sustainable packaging is becoming increasingly more popular, with consumers opting for brands that align with their own eco-friendly values. This will all go towards projecting a quality product and brand that consumers will be more inclined to buy into.
Great packaging gets you noticed, communicates what it is, makes someone care, and finally provides them with the desire to buy your product. I create elegant, beautiful packaging designs that perform.
Delivering you packaging that will:
Grow your brand recognition
Enhance product experience
The Process Overview
Lets chat, we’ll discuss objectives, deliverables, and timelines.
We’ll look at your business, target audience, competitors and any benchmark brands. Collate visual inspiration and begin thinking about concepts and possible design directions.
Preliminary sketches, mock up visuals and concept development — it’s an iterative and collaborative approach.
We’ll refine the design until we have the perfect packaging for your brands product.
I’ll work with you to ensure you have everything you need to send your new packaging to print.
Frequently Asked Questions
What is good packaging?
Good packaging design delivers impact and communicates relevance – and advantage – with conviction.
- It can be seen on shelf (impact)
- It engages shoppers (relevance)
- It communicates key messages and/or a point-of-difference (advantage)
- It sells (conviction)
How do you design packaging?
What are the five functions of packaging?
Packaging performs five basic functions: 1) Protection 2) Containment 3) Information 4) Utility of use 5) Promotion!
Let’s build something beautiful.
Get in touch to discuss your new packaging design today.