When you need more than just a logo. Your brand identity includes your logo, colour palette, typography, image style, and general look and feel.

When you need more than just a logo. Your brand identity includes your logo, colour palette, typography, image style, and general look and feel.

Using my 8+ years experience in design alongside my passion & talent for branding, my mission is to help your business succeed.

Combining both strategy & design to create your unique visual elements, I will illustrate your brand & influence your audience perception of you by creating an appropriate, consistent look and feel.

Successful brands are memorable and I’m here to help your business grow and rise above your competitors. By defining your vision & your goals, I can help you build a strong brand that tells your story & gets you noticed. Delivering you a beautiful brand Identity that will:

Help you look established. Even if you’re new, there’s no need to look like you launched yesterday. The right brand identity design can suggest stability and longevity.

Look bigger. Customers want to work with companies that look successful.

Be Memorable. A strong identity design sticks in a customer’s mind. Your uniqueness makes you stand out.

Help you to grow. A strong brand identity positions you in the mind of your customer as providing quality worth paying for.

The Process Overview 

01 Plan

Lets chat, we’ll discuss objectives, deliverables, and timelines.

02 Discover

We’ll look at your business, target audience, competitors and any benchmark brands. Collate visual inspiration and begin thinking about concepts and possible design directions.

03 Explore

Preliminary sketches, mock up visuals and concept development — it’s an iterative and collaborative approach.

04 Refine

We’ll refine the design until we have the perfect representation of your business.

05 Deliver

I’ll work with you to ensure you have everything you need to launch the project.

06 Support

I can continue to provide support as your brand continues to evolve. No project is too big or too small. I am always available for you.

Frequently Asked Questions

How do you create a brand identity?

I Combine both strategy & design to create your unique brand identity. Using brand strategy to define your clear brand purpose & positioning, I will then use all this collected information to design the visual elements. 

What are the elements of a brand identity?

There are 7 key elements which make up your brand identity:

Clear brand purpose and positioning

Market research, 

Brand personality

Memorable logo

Color palette

Professional typography

On-brand supporting graphics

The first 3 are defined as part of your brand strategy, once this is formed it guides the last 4 key elements and helps to build the visual identity elements.

What is included in a brand identity design?
A typical brand identity design includes a brand strategy, full brand design along with matching print collateral and can often be broken up into the following: 
  • Brand strategy
  • Primary logo
  • Secondary logo and brand marks
  • Brand pattern
  • 5 collateral items AND/OR product packaging
  • Colour palette
  • Font system
  • Brand style guide
  • Social media graphics for launch/update/relaunch
  • website design

Each brand identity is tailored to each client and is not limited to the above, so please get in touch and I would be happy to help.


Ready to get in touch?